An alternative title to this post was "What the Hell is Peter Molyneux up to?"
Seriously though, what is he up to? For background, I follow Peter Molyneux on Twitter and in the news because his old studio, Lionhead, is responsible for one of the first PC games I ever fell in love with (Black & White) and the man has an astounding ability to get people pumped about anything. In the time leading up to Fable's release, he promised us the moon and the stars, that this game would wake up in the morning and serve you eggs, toast, orange juice and bacon. Is it love? To Peter Molyneux it was.
We all know how that went, but you can't blame the man for having stars in his eyes and being able to make other people see them. But this new project is weird. This game, now called "Curiosity: What's Inside the Cube?", places all players in the same room with the same cube. You are given tools to pick away at this cube, but they are small. It is a group effort to open and dig through the layers. From what I understand, you can collect coins to get bigger picks, or even buy them with real money. But the catch is, only the person who delivers the final tap will see it.
I don't know whether to be mad, confused, excited, or apathetic. Molyneux promises what is inside will be "truly amazing" and "absolutely unique", but quite frankly, I think it's just an exercise of his hype abilities. For all we know, the only thing inside the cube is a youtube link to Rick Astley's "Never Gonna Give You Up". And if the final person doesn't have a recording tool available? Well, then the rumors fly, and I assume the game starts up again with new hype.
It's new. It's interesting. It's confusing. I don't know what to make of it. Is it art? Is it a game? Is it a social experiment? Is it an April Fool's Joke? I have no clue whatsoever. Do you?