Everyone is talking about WoW again due to the threat changes, transmogrifier, and Mists of Panderia. Right so soon after they report a large drop in subscribers...
Yaknow, it seems kind of fishy to me. Far be it for me to assume the blogosphere is a representation of what a population is thinking, but fact of the matter is that WoW is suddenly getting a lot of publicity from us, good or bad, when we were once talking about SWTOR, Guild Wars, and the other new releases and news.
And they rolled out news of all of these things pretty rapidly. To me, this says that they are putting into motion a contingency plan, as I've mentioned in a couple other locations. I'm inclined to think they predicted this happening. Not necessarily some sort of evil conspiracy to only release the good stuff when they are in trouble, but I'm assuming they have a backlog of popular player requested things that they could easily roll out to appease their longtime subscribers. And suddenly that is their market: Longtime subscribers. I'm sure we're all aware that WoW players are popular for their revolving door policy with the game: Resub, do the new raids really quick, and then unsub until the next content patch. This worked as long as the numbers kept going up. Now that those players are, in larger and larger numbers, not coming back again they have become an unreliable source of income.
What I'm trying to say is: Blizzard is really good at getting us to talk about them when they want us to. It's rather quite impressive. I can't help but feeling they've had most of these "new" features in their back pocket for quite some time now.